MY Services

NUO brand identity design — logo and business card stationery in deep green and cream
  1. BRAND IDENTITY

Logos, typography, and visual systems designed for long-term relevance—focused on clarity and consistency rather than trends.

What this includes

  • A primary brand logo designed to work across sizes and applications

  • A defined colour palette aligned with the brand’s positioning

  • Clear typography rules for consistent use across touchpoints

  • A cohesive visual system that supports digital, packaging, and communication needs

  • Examples of collaterals and packaging to show application

A detailed brand guideline document can be prepared as an add-on, depending on scope and requirements.

Battery brand packaging designs featuring AA, AAA and C batteries, a USB-C battery charger box, metallic liquid graphics, and coordinated green, blue and silver branding.

Refining and updating existing brand identities to improve clarity, consistency, and relevance—without losing what already works.

What this includes

  • Review of the existing brand identity and its current usage

  • Refinement of logo, colour palette, and typography where required

  • Alignment of visual elements across key touchpoints

  • Updates that respect existing brand equity while improving coherence

This is suited for brands that need evolution rather than a complete redesign.

2. BRAND REFRESH & EVOLUTION

Flavoured dog chews packaging.

3. PACKAGING DESIGN

Packaging design that is clear, functional, and visually consistent—developed within existing brand systems or alongside a new identity.

What this includes

  • Packaging design for individual products or product ranges

  • Adaptation of brand elements to packaging formats and regulations

  • Clear hierarchy for information, claims, and branding

  • Scalable layouts that work across SKUs and formats

Packaging guidelines or templates can be developed as an add-on, depending on scope and complexity.

If your needs aren’t reflected above, feel free to get in touch and we can discuss an approach that best fits your project.